Also known as an airfare consolidator, airline consolidator, or fare consolidator, a consolidator’s role is much like a wholesaler. While consolidators do not “stack ‘em deep and sell ‘em cheap,” they have established relationships with airline carriers who provide net fares in order to sell their seats. The airlines post their fares or have special contracts in place with specific consolidators who then have to market the fares accordingly.
Savvy travel agents know that working with an air consolidator is the magic key that can unlock the door to success. Through the air consolidator’s relationships with airlines, it can help agents offer their clients the best selection of seats, and reserve them quickly at amazingly affordable fares. An added bonus is that air consolidators often are able to pay commissions when airlines don’t.
Yes, you can make significant money selling air. But how does one avoid the hassles and headaches that seem to be inherent to air travel? Here are some suggestions offered by Centrav’s Agent Support Team:
Consolidator airfares are a great way to take care of your clients’ ticketing needs while increasing your sales and profits. Through the course of the sales and ticketing process, you will inevitably find the consolidator agent to be indispensable. These agents are specialists in air consolidation, and without their knowledge, efficiency, and attention to detail, it would not be possible for home-based agencies like mine to build substantial business in airline ticketing.
If you saw a $50 bill on the ground, would you walk right past it? That’s what it’s like when you tell your customers to book their airfare elsewhere. Now imagine walking down a street littered with $50 and $100 bills. As a travel agent, you live on this street, the problem is having the tools to collect all that cash. That’s what an air consolidator is for. For individual or groups flying internationally, consolidators help get the best airfares, schedules all the while making it easy for you to no longer walk by that money.